Whose Space is it Anyway?

This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industry's potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.

Pascale Cohen-Avenel is a full professor of Germanic Studies at the University of Paris Nanterre where she co-directs the CRPM, Centre de Recherches Pluridisciplinaires Multilingues. Her research focuses on national stereotypes in popular culture and globalization as well as on representations of violence in the Franco-German wars. Graham H. Roberts is a member of the Centre de Recherches Plurilingues et Multidisciplinaires (CRPM, EA 4418) at the University of Paris Nanterre. He is Associate Editor of the journals Film, Fashion and Consumption, and The International Journal of Sustainable Fashion and Textiles, which he co-founded in 2021 with Debbie Moorhouse of the University of Huddersfield in the UK.

Whose Space Is It Anyway? Place Branding: Past, Present, Future Pascale Cohen-Avenel & Graham H. Roberts - Imagining Space - From Drancy to Alentour: A Symbolic Metamorphosis. From Disadvantaged Suburb to UNESCO World Heritage Candidate Heidi Wood - Ethnic Districts Beyond Spectacularization: Mobilising the Public Imagery of Milan's Chinatown Through Graphic Novels and Artistic Interventions - Giada Peterle & Tania Rossetto - (Re)fashioning Space - From the Steppes to the Runway: Mongolia's Fashion Imaginary Natascha Radclyffe-Thomas & Babette Radclyffe-Thomas - (Dis)playing Space - Kazan, the 'Sports Capital of Russia' Lukas Aubin - Branding Springbok Rugby, Branding the Nation: Memorial Marketing and Nation-Building in South Africa - Bernard Cros - Designing Space - 'Your Hub in Eurasia!': Spectacular Logistics and the Rebranding of Azerbaijan Yéléna Mac-Glandières - Consuming Space Who Pays the Price for Consuming Nature? Tourism and the Politics of Belonging in the Rural Coastal Community of Newport, Oregon, USA - Akbar Keshodkar - Beyond Sun, Water, Mountains and Wine: A Question of Rebranding in Mendoza, Argentina Joy Logan - The Businessman as a Samurai: Exoticism in Western Management Literature of the 1980s Séverine Antigone Marin - Afterword - Branded Visions of the Future: Places, People, Politics Nadia Kaneva - The Authors