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Redefine your career-and life-as a sales professional As a sales professional, you may be well versed in the rhetoric and techniques of past authors and sales trainers. Most sales materials have not changed; they just get redefi ned and reinterpreted with each generation. What has changed is the attention span and the availability of your prospects. People have less time, and sales efforts must be more impactful than ever before. As a result, William Barr has created a selling system that cuts to the chase with understanding how, why, and when prospects buy. In Selling with Purpose: The Universal Way, you will learn how to: 1. Save time and energy, while earning your prospect's business. 2. Set or reset your destiny through goal setting. 3. Develop more impactful communication skills.
WILLIAM BARR, CEO of Universal Windows Direct (UWD), cofounded the company in 2002. UWD has excelled due to their commitment to excellence and sales training. Barr believes that teaching people how to sell is easy; however, teaching them how to think is powerful. Also, he endorses the idea that the more value you add to others, the more valuable you become. With the changing nature of today's consumers, you must create a scenario where everybody-especially the prospects-wins. William lives in Chagrin Falls, Ohio, with his wife Addy. He stays very active in the community through his favorite charities, Big Brothers Big Sisters and A Kid Again
Foreword Preface Acknowledgements About the Author A Passion for Selling Find Your Purpose Adopt a Positive Mental Attitude Set Goals and Take Action Understand Why, How, and When Prospects Buy Build Trust Respect Your Prospects' Time Tune In to Prospects' Needs and Wants Build Value Through Communication Create Real Urgency Forge Your Own Path Prepared and Persistent About Universal Windows Direct
