Professional Practice in Health Care Marketing

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Winston, William

Contents Preface - Part 1: General Issues Topic in Health Care Marketing - Part 2: Marketing Tools in Health Care - Part 3: The Marketing Research - Part 4: Advertising - Part 5: Marketing Applications and Case Studies