A New Olympic Era

This book examines the new era of the Olympic Movement as it is forced to navigate through old and new socioeconomic, geopolitical, and environmental challenges.

Yoav Dubinsky is an Associate Teaching Professor in the Lundquist College of Business at the University of Oregon, USA. Dr. Dubinsky covered or researched five Olympic Games and has been involved with the International Olympic Academy in Olympia, Greece, as a student, coordinator, and lecturer. In 2024, Dr. Dubinsky helped found the University of Oregon Olympic Studies Hub. Dr. Dubinsky's research focuses on sports, nation branding, and public diplomacy, especially in the contexts of the Olympic Movement, international sports, the United States, and Israel.

1 Introduction 2 Entering a New Olympic Era (776 B.C. to 2020) 3 The Coronavirus Games (Tokyo 2020 and Beijing 2022) 4 The Seine-sational Agenda 2020 Games (Paris 2024) 5 Olympism Inc. and Socioeconomic Complexities 6 Olympic Truce, Terrorism, and Geopolitical Complexities 7 Sustainability, Greenwashing, and Environmental Complexities 8 Thomas Bach's Presidential Legacy and the Future of the New Olympic Era