Good Is the New Cool Guide to Personal Purpose

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO PERSONAL PURPOSE "In today's workforce, where cultural nuance and ethical leadership are crucial, the Good Is the New Cool Guide to Personal Purpose inspires employees to discover their Personal Purpose. By harnessing their Gifts, Passions, and Service, readers can enhance their well-being and drive meaningful change and innovation at work. This guide is essential for building a prosperous and purpose-driven career that benefits both individuals and the community." -JASON MAYDEN, Chief Design Officer, Jordan Brand, Nike "Afdhel and Bobby have developed a transformational process that helps everyone find their unique Purpose. Something every leader and employee should tap into 'to get in alignment with their assignment,' supercharge their careers, and help make the world a better place." -JEAN BATTHANY, former Chief Creative Officer, Walmart "I consider Afdhel and Bobby to be some of the top global Purpose practitioners and true pioneers in the work of helping leaders and employees around the world unlock their personal Purpose in service of creating a better tomorrow for everyone." -DENISE ROBERSON, former Chief Purpose Officer, Omnicom/TBWA Networks "On the topic of Purpose, Afdhel and Bobby are in a league of their own. Their approach to unpacking the concept of Purpose is unique, impactful, and refreshingly simple. In our work together, we leveraged Purpose to fuel our company's transformation. On a very personal level, I leveraged their concept of GPS to reconnect with my personal Purpose after the tragic passing of my son." -CRYSTAL FILES, Vice President of Talent and Inclusion, American Family Insurance "How to be alive to the possibilities of Purpose-brilliant, inspirational, yet practical. A must-read and must-do." -PAUL WOOLMINGTON, CEO, Canvas Worldwide

AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondel-z, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator. BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.

Introduction Part I: Our Purpose Journey (Inspiration) 1 Chapter 1: The Call to Adventure 3 Chapter 2: Finding Our Purpose 13 Chapter 3: Living Our Purpose 29 Chapter 4: The World Shuts Down 43 Part II: What Is Purpose? 55 Chapter 5: The Definition of Individual Purpose 57 Chapter 6: The Benefits of Having a Personal Purpose 63 Chapter 7: The Nine Truths of Purpose 83 Part III: Your GPS to Purpose 113 Chapter 8: What Is GPS to Purpose? 115 Chapter 9: Your Living Vision 121 Chapter 10: Gifts 139 Chapter 11: Passions 149 Chapter 12: Service 161 Chapter 13: Putting It All Together: Your Personal Purpose Statement 169 In Closing 181 References 185 About the Authors 189 Thanks and Acknowledgments 193 Index 201