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The underlying principle of this book is the African philosophy of Ubuntu, acting as a guide for developing empathic products and services. It makes the case that empathy is the key to any successful product and service design project and enables designers to make wise design choices that align with users' demands.
Richie Moalosi is Professor of Industrial Design at the University of Botswana. His research interests include design and culture, design research, design for sustainability, and social innovation. He is a member of the Institute of Engineering Designers, Pan Afrikan Design Institute, and Africa Design (Chapter of the Design Society). Yaone Rapitsenyane is the Head of the Department of Industrial Design and Technology at the University of Botswana. He is also a service designer and a lecturer in sustainable design. His research interests include developing sustainable business models for SMEs and developing Sustainable Product-Service System curricula for African universities.
Introduction PART 1: New Product Development 1. Design Context in Afrika 2. Advancing Afrikan Sustainable Design 3. New Product Development Process: A Contextual Approach 4. Human Factors and Ubuntu in Product Design PART 2: Design Research 5. Design-Driven Research Methods 6. Ethics in Design PART 3: Design Cognition 7. Design Elements and Principles 8. Design Sketching: What Works Best from an Afrikan Perspective? PART 4: Prototyping Approaches 9. Physical Model Making for Designers 10. Traditional Manufacturing 11. Additive Manufacturing in Afrika PART 5: Taking the Product to the Market 12. Building Corporate Brand Reputation in Emerging Economies 13. Intellectual Property, Traditional Knowledge, Traditional Cultural Expressions, and the Philosophy of Ubuntu 14. The Business Case for Design in Afrika 15. Designing Futures for Afrika and Beyond
