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As the star of the award-winning BBC series The Apprentice, Alan Sugar has won millions of fans who tune in to watch his mix of business wisdom, witty putdowns and ability to cut straight through bullshit. But how did the famously straight-talking entrepreneur end up fronting one of our most successful and long-running shows, and why were some of his biggest challenges during his ten years in television to be found outside the boardroom and off camera? In Unscripted, Alan Sugar reveals all this and more as he embarks on a new and sometimes bewildering career. He describes how he lost patience with some of the luvvies, wafflers and wannabes he encountered along the way, and tells us what he really thought of some of the tasks and candidates he came across during the making of The Apprentice, giving his reaction to the egos and the backbiting as well as the genuine talent that shone through. He explains how he brought on board Nick Hewer, Margaret Mountford and Karren Brady, what became of the winners when the cameras stopped rolling - and how working on the show has inspired him and many others. As with his previous books, What You See Is What You Get and The Way I See It, there is no ghostwriter; this is written by the man himself. And, as ever, it is honest, funny and outspoken - Alan Sugar at his entertaining best.
Lord Sugar is the owner of Amshold Group Ltd and the popular star of the award-winning BBC series The Apprentice. Born in the East End of London, he is a self-made multi-millionaire whose entrepreneurial flair and talent for innovation saw him take his electronics company Amstrad from a one-man operation to an international market-leader. In 2009 the prime minister appointed him to Enterprise Champion, to advise the government on small business and enterprise and he was also awarded a life peerage. He is the author of two previous bestsellers, What You See Is What You Get and The Way I See It.
