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Equal, Yet Different is exactly how women want to be treated, and need to be treated.
Despite the growing number of women acquiring professional degrees, they remain under-represented and almost invisible when it comes to top leadership positions or decision-making roles. While women have proved beyond doubt that they are just as talented and capable as men, they are still held back by expectations laid down by society and a largely unconscious bias on the part of colleagues and family members. Besides grappling with external challenges, women find that their own mindsets are also shaped by similar conditioning. The reasons for women not making it to the top echelons of the business world extend far beyond the known ones like marriage and maternity.
Based on in-depth interviews with career women, leaders and experts on diversity, equity and inclusion (DEI), Equal, Yet Different identifies catalysts that can help women achieve maximum potential and fulfilment. This book will benefit all those interested in women's careers-women themselves, their spouses, bosses and even organizations looking to succeed.
An alumnus of IIT Bombay and IIM Ahmedabad, Anita spent her early years in advertising, market research and marketing consultancy. Then, along with her husband, sports broadcaster Harsha Bhogle, she set up Prosearch Consultants. Prosearch conducts sessions of 'The Winning Way'-learnings from sport for managers, a very popular speaker series for corporates. A book by the same name, co-authored by Anita and based on 'The Winning Way' sessions, has sold over 1,25,000 copies and is a national bestseller. Anita also founded Bizpunditz, India's first digital learning library for managers. The library was recently acquired by Eruditus Learning, a leading edtech platform. Anita is on the board of governors of IIM Jammu. She is a sudoku and yoga enthusiast and an amateur keyboard player.
