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BUILDING YOUR CULTURE Why Bad Decisions Are As Critical As Good Ones Business is hard. Arnie Malham, founder and president of cj Advertising, understands this thoroughly. But the challenges that make business hard are more than just obstacles-they are the foundation to building and strengthening a culture that attracts the best people to do the best work. To invest in your people is a return on investment in your business, and in Worth Doing Wrong, Malham covers strategies for investing in your employees by banding together to smash business goals, creating win-win relationships, generating buzz, and building a rockin' workplace.
ARNIE MALHAM created a small side venture to help a few clients market beyond just the TV station while selling TV airtime at a local affiliate. That venture ultimately got him fired and quickly became his best and only career option. Without a clue as to how to run a company, Arnie repeatedly "got it wrong" when it came to hiring, firing, and everything else related to building a business. Armed with his belief that different is better than good, outliers are fascinating, and mind-set is everything, Malham persevered. Thanks to hundreds of business books, dozens of patient mentors, and a universe conspiring to help him, Malham stumbled upon a bold, culture-first approach that gave his fledgling company the momentum it needed. cj Advertising grew to become the largest full-service brand-building agency in the country... exclusively for law firms. Malham has since leveraged his cutting-edge culture to launch two other businesses, Legal Intake Professionals and BetterBookClub.com. Malham lives in Nashville with his wife of more than 20 years, two stubborn but awesome teenagers, and his trusted dog Katy. When he's not working to improve the cultures of his three companies, Arnie can be found on his side porch enjoying a decent cigar, an affordable scotch, and an inspiring book (usually all at the same time).
FOREWORD by Joe Calloway ACKNOWLEDGMENTS (But Not For...) INTRODUCTION Take Care of Your Culture (Before It Takes Care of You) Respect Your Employees Invest in Your Employees Embrace Top-Down Core Values Generate Unavoidable Culture (Go Big!) Hire for Culture Do It Wrong, Make It Better, Get It Right Never Give Up IN CLOSING AFTERWORD APPENDIX I Referenced Authors and Leaders APPENDIX II Arnie-isms APPENDIX III Visual Culture
