Bali Tourism

The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture and society and explores the growth of this island as an “exotic” vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultural symbols, and insights into tourists' perceptions of Bali. A 30-page photo section offers a unique glimpse at this remarkable island.

Arthur Asa Berger, PhD is Professor Emeritus of broadcast and electronic communication arts at San Francisco State University where he taught between 1965 and 2003. He is the author of more than 50 books on media, popular culture, humor, everyday life and in recent years travel and tourism. Among his books on tourism are Deconstructing Travel; Cultural Perspectives on Tourism; Ocean Travel and Cruising; Vietnam Tourism and Thailand Tourism.
In these books on tourism, he uses a cultural studies and socio-semiotic approach to tourism, analysing important signs, symbols and touristically important activities in the cultures and societies he studies.
He has lectured in more than a dozen countries and his books have been translated into eight languages.