True North, Emerging Leader Edition

Praise for TRUE NORTH EMERGING LEADER EDITION The Emerging Leader Edition of True North bids to be a classic, as the successor to the leadership work of Peter Drucker and Warren Bennis, standing alongside Drucker's The Effective Executive and Bennis's On Becoming a Leader. I salute Bill on his best book." -Foreword by David Gergen, Author, Hearts Touched by Fire, and Advisor to four U.S. Presidents "Bill George shares with us his unique and beautiful perspective on leadership in the 21st century. His immense wisdom is incredibly timely and more relevant than ever. It will no doubt help every emerging leader, as well as established leaders. An indispensable companion for all of us." -Hubert Joly, Former Best Buy CEO; Senior Lecturer, Harvard Business School; Author, The Heart of Business "At a time when many of society's challenges lay at the feet of corporate America, Bill George is an important voice on courageous leadership. The original True North is an essential playbook for executives who aim to lead with their values. I am grateful to contribute to this Emerging Leader Edition for the next generation." -Mellody Hobson, Co-CEO and President, Ariel Investments; Chair, Starbucks "We need courageous and authentic leaders at all levels. The Emerging Leader Edition of True North is an essential companion for anyone who aspires to make a positive difference in a world where trust and authenticity are the defining characteristics of great leaders." -Paul Polman, CEO of Unilever; Author, Net Positive "Bill George tells the stories of leaders united by one belief: You can't deliver value unless you anchor yourself in values. Bill does a masterful job showing anyone on the journey of leadership what it takes to discover your own True North." -Indra Nooyi, CEO of PepsiCo "In the Emerging Leader Edition of True North, Bill George captures the practice and value of skilled and motivated authentic leaders working together on a strategy and a plan to deliver a compelling vision. It's a must-read! Thank you, Bill!" -Alan Mulally, Former CEO of Ford Motor "This is the most robust and practical leadership book I have ever read, period. Bill George, one of the most admired leaders of our time, packs several lifetimes of wisdom into one quick and compelling read." -Tom Rath, Author of Strengths Finder 2.0

BILL GEORGE is the former Chair and CEO of Medtronic and Executive Fellow at Harvard Business School (HBS), where he has taught leadership to MBAs and executives since 2004. He is the author of four bestselling books: Authentic Leadership, True North, Finding Your True North, and 7 Lessons for Leading in Crisis. True North has been recognized as one of the 25 Best Leadership Books of All-Time. He has served on the boards of Goldman Sachs, Mayo Clinic, ExxonMobil, Novartis, and Target. ZACH CLAYTON is the founder and CEO of Three Ships, which operates digital marketplace businesses. He leads this fast-growing business with several hundred employees while he and his wife raise four children 5 years old and younger.

Foreword vii
David Gergen Introduction A Clarion Call to Emerging Leaders 1 Part One: Discover Yourself 13 1. Your Life Story 15 Lead Story: Kabir Barday, founder and CEO, OneTrust Emerging Leader: Zach Clayton, founder and CEO, Three Ships 2. Crucibles Shape Your Leadership 37 Lead Story: Ping Fu, cofounder, Geomagic Emerging Leader: Abby Falik, founder, Global Citizen Year 3. Leading without True North 59 Lead Story: Mark Zuckerberg, founder and CEO, Facebook Emerging Leader: Elizabeth Holmes, founder, Theranos Part Two: Develop Yourself 79 4. Develop Self- Awareness 81 Lead Story: Satya Nadella, CEO, Microsoft Emerging Leader: Davis Smith, founder and CEO, Cotopaxi 5. Live Your Values 103 Lead Story: Ken Frazier, CEO, Merck Emerging Leader: Jonathan Kelly, founder, Asymmetric 6. Find Your Sweet Spot 121 Lead Story: Warren Buffett, founder, Berkshire Hathaway Emerging Leader: Tracy Britt Cool, cofounder, Kanbrick 7. Lead an Integrated Life 139 Lead Story: John Donahoe, CEO, Nike Emerging Leader: Martha Aronson, senior vice president, Ecolab Part Three: Lead People 161 8. I to We 163 Lead Story: Nelson Mandela, president of South Africa Emerging Leader: Anjali Sud, CEO, Vimeo 9. Your North Star 177 Lead Story: Hubert Joly, CEO, Best Buy Emerging Leader: Rye Barcott, cofounder and CEO, With Honor 10. The Leader as Coach 199 Lead Story: Mary Barra, CEO, General Motors Emerging Leader: Robert Reffkin, CEO, Compass Part Four: Navigate Today's Challenges 223 11. Inclusive Leadership 225 Lead Story: Ursula Burns, CEO, Xerox Emerging Leader: Murisiku Raifu, MD, founder, Talamus Health 12. Leading in Crisis 245 Lead Story: Indra Nooyi, CEO, PepsiCo Emerging Leader: Jenn Hyman, CEO, Rent the Runway 13. The Moral Leader 263 Lead Story: Chip Bergh, CEO, Levi Strauss Emerging Leader: Brad Smith, founder, Russell Street Ventures References 281 About the Authors 289 Acknowledgments 291 Index 293