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Traditionally spaces for healing within the community, apothecaries took a holistic look at health, giving their patients personalized prescriptions and practices to heal both body and mind. But today's consumers who want to enhance their wellbeing and prevent the adverse effects associated with fast-paced, busy lifestyles - including stress, insomnia and digestive problems - are missing this vital middle ground between perfect health/wellness and going to a doctor. The Modern Apothecary combines nature and science to restore calm to modern-day lives. This beautifully packaged book inspires and informs the reader by reviving the science-backed potions and rituals of the past and exploring the essential role these practices have in alleviating common complaints and ailments of today. The Modern Apothecary also reveals how readers can seamlessly weave these principles and routines into their lifestyles to support their wellbeing, in particular the key pillars of health: sleep, balance, movement, focus, and diet.
Through a period of immense stress founder Brendan Murdock began using essential oils to support his own health and wellbeing. This, coupled with his passion for the apothecaries of old inspired him to update and reinvent the apothecary for a new generation. The result is anatome, a place you can visit not only to shop for botanical extractions, but also to speak to health practitioners for advice about strategies to support wellbeing. By taking the best from botanicals and extracting the goodness from plants, anatome rediscovers remedies and practices of old and draws parallels with what present-day consumers want and need, through formulations that update and blend these practices. anatome features in iconic London hotels, including Claridge’s and The Berkeley, and has a wide range of stockists, including Liberty, Cult Beauty, John Lewis and Selfridges in the UK and Neiman Marcus and Bergdorf Goodman in the US. www.anatome.com | @anatomelondon, 15.5k followers
