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Installieren Sie die genialokal App auf Ihrem Startbildschirm für einen schnellen Zugriff und eine komfortable Nutzung.
From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector. It is difficult to understand the complexities and nuances of international business without comprehensive and expert teachings on its many sectors. This book demystifies the complexities of this growing industry, as it draws upon the insights from the MBA courses from the top business schools. These teachings are supported by fascinating case studies from some of the world's leading organizations. With its comprehensive insights and accessible guidance, The 30 Day MBA in International Business is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UK
- - Chapter - 00: Introduction;- Chapter - 01: Introduction to international business and supply chain management;- Chapter - 02: The international business environment;- Chapter - 03: Global business strategy;- Chapter - 04: International marketing strategy;- Chapter - 05: Finance and accounting;- Chapter - 06: Managing the international organization;- Chapter - 07: Human resource management;- Chapter - 08: Selecting and maintaining global strategic partners;- Chapter - 09: Ethics and social responsibility in the global marketplace;- Chapter - 10: Entrepreneurship;- Chapter - 11: Preparing the international business growth plan budget;
