Branding While Black

Welcome to Branding While Black—a captivating fusion of creativity and commerce that redefines the boundaries of branding, marketing, and advertising.
In today's marketplace, the cultural landscape is rich with the rhythms and hues of black expression. Yet, too often, these vibrant tones are diluted, distilled into shallow echoes of authenticity. Branding While Black seeks to reclaim the narrative, to infuse every campaign, every message, with the essence of genuine connection.
This book invites you on a journey—one that transcends mere marketing tactics and ventures into the realm of cultural transformation. It's an exploration of identity, of heritage, of the untapped potential that lies within the intersection of commerce and culture.
Whether you're a budding entrepreneur with a dream or a seasoned marketer seeking fresh perspectives, Branding While Black offers a roadmap to navigate the ever-shifting currents of consumer consciousness with grace and authenticity. It's a testament to the power of storytelling, of empathy, of crafting narratives that resonate on a deeply human level.
Join us as we embark on a voyage of discovery, as we uncover the hidden gems of cultural significance and weave them into the fabric of our brands. Together, let's elevate the conversation, let's redefine the standards of excellence, and let's create a future where diversity isn't just embraced—it's celebrated.

CRAIG BRIMM is a seasoned Creative Director with over two decades of experience in advertising, design, and content creation. With a passion for embracing cultural identity in branding, Craig has been at the forefront of advocating for authentic representation of black culture in advertising. As the creator of Kiss My Black Ads, Craig has garnered attention for his tongue-in-cheek insights into the industry and his innovative approach to marketing. His work has been featured in publications such as Ad Age, where he continues to challenge conventional marketing practices and inspire a new generation of marketers. With Branding While Black, Craig aims to empower minority entrepreneurs and revolutionize the way businesses approach branding and marketing.