The Savvy Musician 2.0

David Cutler's groundbreaking book The Savvy Musician shaped a generation of artists. Now, The Savvy Musician 2.0 expands the realm of possibility. In a world where constant change is the only guarantee, innovative problem-solving is as important as excellence. This comprehensive, inspirational resource, which showcases 150+ case studies of diverse performers, creators, educators, and institutions, unveils actionable strategies to:
- Make a living doing what you love
- Create demand in any environment
- Design profitable business/career models
- Raise capital and influence
- Grow powerhouse networks
- Balance artistry with relevance
- Get things done
Whether seeking to earn more money, stand out from competition, transform an organization, or leave a legacy, The Savvy Musician 2.0 guides readers toward unprecedented success.
Isn't it time YOU got savvy?

One of the world's leading voices on arts entrepreneurship, Dr. David Cutler balances a career as a speaker, author, consultant, multi-genre pianist/composer, and educator. His acclaimed books The Savvy Musician, The Savvy Music Teacher, and The GAME of Innovation provide tools for amplifying success. Known for facilitating immersive "innovation GAMEs," Cutler's powerful, team-based experiences empower arts, education, and business communities to solve creative challenges while becoming better collaborators. He serves as Distinguished Professor of Music Entrepreneurship and Innovation at University of South Carolina, where he also leads a Living Learning Community called IDEA.

- Introduction: A Savvy Question
- PART I. ENTREPRENEURIAL JOURNEY
- Chapter 1: The Path to Remarkable Success
- Chapter 2: Finding Your Voice
- Chapter 3: Mind Your Own Business
- Chapter 4: Sharpen Your Vision
- Chapter 5: Marketing Is Everything
- Chapter 6: Promotional Storytelling
- Chapter 7: Pounding the Virtual Pavement
- Chapter 8: Music Business Is People Business
- Chapter 9: Winning the Money Game
- Chapter 10: Funding Your Dreams
- Chapter 11: A Life in Music
- Chapter 12: Leaving a Legacy
- PART II. ART THAT MATTERS
- Chapter 13: Outstanding Performance, Plus . . .
- Chapter 14: The New Recording Paradigm
- Chapter 15: Got Video???
- PART III. NICE WORK IF YOU CAN GET IT
- Chapter 16: The Art of Getting Hired
- Chapter 17: Teaching
- Chapter 18: Performance
- Chapter 19: Composition
- Chapter 20: Industry