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Matchmaking is a tradition as old as marriage itself, and the activities and practices surrounding it have shifted alongside marriage. Building Relationships: Online Dating and the New Logics of Internet Culture uses an apparatus approach to media analysis to examine logics of compatibility, online dating site procedures, and user narratives of popular matchmaking sites. Shepherd's investigation serves as a case study to help understand the larger relationship between contemporary identity and what she calls matching technologies, as well as the complex of big data, computational processing, and the cultural assumptions that power today's most popular web applications.
Dawn Shepherd is assistant professor of English and associate director of the first-year writing program at Boise State University.
Chapter One: Romantic Matchmaking and the Marriage Apparatus
Chapter Two: Procedural Rhetorical Analysis of Three Online Dating Sites
Chapter Three: Online Dating and the Construction of Subjects
Chapter Four: Online Dating, Biopower, and Discourses of Success
Chapter Five: Online Dating, Marriage, and Family in Control Societies
Chapter Six: Postscript on Technologies of Matching
