Disseminating Dress

Fashion travels. Every new shape of sleeve, each novel method of cutting and any innovation in fabric has spread through complex networks of makers, retailers and consumers. Disseminating Dress represents the first historical study of how these networks of fashion communication functioned and evolved in an increasingly global material world. Focussing on Britain - separated from mainland Europe, yet increasingly globally-linked - this volume will trace how dress was disseminated in and out of one island nation. The paths made by print, image and commodities around the globe have enabled historians to reimagine a connected material world. The influence of innovations in dissemination shape this volume, which asks urgent questions about the extent of global influence on fashion, and the intertwining nature of written, printed, visual and material fashion news. This collection brings together innovative scholarship from an interdisciplinary group of historians, art historians and fashion scholars to consider how global and local networks of dress dissemination converged to shape fashionable dress in Britain, and how British methods and aesthetics spread outwards across the world. From the drawing rooms of 19th-century London, to the verandas of 19th-century Australia, contributors to Disseminating Dress develop narratives of commodity and knowledge exchange to consider how fashion circulated.

Serena Dyer is Early Career Academic Fellow at De Montfort University, UK. She was previously Curator of the Museum of Domestic Design and Architecture, and is the author of Material Lives: Women Makers and Consumer Culture in the 18th Century (Bloomsbury, 2021).
Jade Halbert is Lecturer in Design Studies at the University of Leeds, UK. She is a historian of the British fashion industry and fashion business in the post-war period.
Sophie Littlewood is the Curator of the Portland Collection at Welbeck Abbey, UK. She specializes in early modern portraiture, dress and armour.

List of Plates
List of Figures
List of Tables
Notes on Contributors
Acknowledgements
1. Introduction: Fashion Travels
Serena Dyer, De Montfort University, UK, Jade Halbert, University of Huddersfield, UK, and Sophie Littlewood, Welbeck Abbey, UK
Part I: Modes of Dissemination
2. Dolled Up: The Material Dissemination of Dress in Early Modern Europe
Sophie Pitman, Aalto University, Finland
3. A Shared World of Words? The Circulation and Dissemination of Clothing Descriptions in Eighteenth-Century England
Elizabeth Spencer, University of York, UK
4. Fashions of the Day: Materiality, Temporality and the Fashion Plate, 1750-1879
Serena Dyer, De Montfort University, UK
5. The Talking Page: Dress Transmission in Jane Austen's Writings
Hilary Davidson, University of Sydney, Australia
6. Global Networks of Fashion: The Design and Circulation of British Printed Textiles for Export to West Africa, c.1870-1914
Josephine Tierney, University of Warwick, UK
7. Propaganda, Patriotism and Rivalry: How the Interests of the Trade Press Shaped British Fashion Following the Second World War
Bethan Bide, University of Leeds, UK
8. Location, London: Promoting British Ready-to-Wear 1959-1966
Liz Tregenza, Independent Scholar
Part II: Dissemination in Practice
9. Making doublets and disseminating fashions in the sixteenth and seventeenth centuries
Rebecca Unsworth, Birmingham Museums Trust, UK
10. Lady Charlotte Campbell and Fashionable Neoclassicism
Amelia Rauser, Franklin and Marshall College, USA
11. Sent to the Other Side of the World: The Fashion for Shetland Fine Lace Knitting in Australia
Roslyn Chapman, University of Glasgow, UK
12. Reporting Royal Dress: Queen Alexandra and Royal Image Making
Kate Strasdin, Falmouth University, UK
13. Twentieth-Century Clothing Wholesale and the Dissemination of Mass Fashion in Birmingham and the Black Country
Jenny Gilbert, University of Wolverhampton, UK
14. Conclusion
Serena Dyer, Jade Halbert, and Sophie Littlewood
Bibliography
Index