To Be Honest...

A toolkit to help restore our relationship with the truth, create cultures of truth-telling in our businesses, and improve our personal and professional results in ways that really matter. In a world that desperately needs more honesty, we're drowning in lies and misinformation. In the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were "true" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its "AI tool" was really 800 engineers in India pretending to be AI. From well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation. Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead. Dom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.

Dom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally engaged speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioral change, business strategy, purpose-driven leadership, the future of work and education, and disruption. An innovative young entrepreneur, at just 23, Dom was founder and Chief Creative Officer at Karrikins Group, a behavior change agency he grew to over 150 staff across Australia, New Zealand and North America (acquired by EY in 2019). He was also founder and director at EI, an AI-enabled technology company providing on-demand teacher quality and student wellbeing solutions (acquired by Qoria in 2022). Dom’s multiple-award winning behavior change programs have reached over 500,000 people annually. Over his career, Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe and North America. Website: https://www.domthurbon.com/