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Machine Music: How AI is Transforming Music's Next Act explores the seismic impact of AI on the music industry - offering a sweeping yet grounded analysis of how AI and generative tools are reshaping what it means to make, monetize, and experience music.
Drew Thurlow is a former professional musician turned music executive and strategist. He served as Senior Vice President at Sony Music and has held executive roles at Pandora and Warner Music. A graduate of Brown University with a Master's in Technology and Leadership, his writing has appeared in Billboard. He currently teaches music strategy and innovation at Berklee College of Music.
1. Music's Never-Ending Revolution 2. The Birth of AI 3. Digital Disruption in Music 4. AI for Musical Creators 5. UGC and AI's Reshaping of the Artist-Fan Relationship 6. AI and the Business of Music 7. Litigation and Legislation: The Battle Over AI, Copyright, and Legal Precedent 8. Industry Reactions, Ethical Considerations, and Early Winners and Losers 9. AI Music in the Live Arena 10. Envisioning a Musical Tomorrow
