Nation Branding in the Americas

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

Efe Sevin is Assistant Professor of Public Relations at the Department of Mass Communication at Towson University, in Maryland, US. His current research focuses on identifying and measuring the impacts of social networks on place branding and public diplomacy campaigns. His work has been published in several journals and books including American Behavioral Scientist, Public Relations Review, and Cities. His most recent book is the co-edited volume City Diplomacy: Current Trends and Future Prospects (Palgrave Macmillan, 2020). César Jiménez-Martínez is Assistant Professor in the Department of Media and Communications at the London School of Economics and Political Science, and Director of the MSc Strategic Communication and Society. His research focuses on the intersection of media, identity and contestation, paying special attention to branding and national identities, digital nationalism, and more recently protests and violence. He is author of Media and the Image of the Nation during Brazil's 2013 Protests (Palgrave Macmillan, 2020) and co-editor (with Terhi Rantanen) of Globalization and the Media (Routledge, 2019). His work has been published in journals such as The International Journal of Press/Politics, International Journal of Communication, International Communication Gazette, Nations and Nationalism, Geopolitics, and Place Branding and Public Diplomacy. His research has won several awards, including the 2021 Anthony D. Smith Award for best article in nations and nationalism (with Sabina Mihelj), and the Best Faculty Paper in Public Diplomacy Award (with Alina Dolea) in the 2023 International Communication Association annual conference. Pablo Miño is Assistant Professor of Communication at Universidad de Los Andes, Chile. His research focuses on public relations, strategic communication and Latin American studies from a critical-cultural perspective. His work has been published in journals such as Communication, Culture & Critique, International Journal of Communication, Journal of Public Relations Research, Public Relations Inquiry and Public Relations Review.

1. Nation Branding: A Contested Field for Contested Identities 2. Branding Against Invisibility: Chile, Costa Rica, and Uruguay 3. Branding Against Stereotypes: Argentina, Brazil and Colombia 4. Branding the Past: Peru, Bolivia, Ecuador 5. Branding For and Against the Hegemon: Mexico and Canada 6. Branding Contradictions: The United States 7. Conclusion: Of the Nation, For the Nation, Without the Nation