Films That Work Harder

What unleashed the forces of global capitalism which continue to shape the world that we live in? Economists and economic historians variously point to innovations in logistics and trade, the emergence of a new set of business-friendly values and the emergence of new forms of applied knowledge in early modernity to solve this riddle. This book focuses on the moving image as a factor of economic development. In a series of in-depth cases studies at the intersection of film and media studies, science and technology studies and economic and social history, Films That Work Harder: The Circulations of Industrial Film presents an in-depth, global perspective on the dynamic relationship between film, industrial organization and economic development. Bringing together new research from leading scholars from Europe, Asia, Australia and North America, this book combines the state of the art in the field with an agenda for a future research. Provides a in-depth, global perspective on the complex, dynamic relationship of film, visual and organizational rhetoric and economic development. It brings together the leading scholars in a burgeoning new field of film studies with original work not previously presented elsewhere. Contributes towards the further development of an exciting new interdisciplinary research paradigm at the intersection of film studies, economic history, science and technology studies and the social sciences.

>cite>Organization, 2019, Vol. 26(5), http://dx.doi.org/10.1177/1350508419855702. Yvonne Zimmermann is Professor of Media Studies at Philipps-University Marburg. Recent books include the co-authored Advertising and the Transformation of Screen Cultures>/cite> (AUP 2021) and the co-edited Films That Work Harder: The Global Circulations of Industrial Cinema (AUP 2023). She is the editor of a special issue on Asta Nielsen, the film star system and the introduction of the long feature film in Early Popular Visual Culture (2021). Scott Anthony is currently Deputy Head of Research & Public History at the Science Museum Group. His books include Shell: Art and Advertising (2021), Public Relations and the Making of Modern Britain (2012), The Projection of Britain: A History of the GPO Film Unit (2011) and Night Mail (2007). The Story of Propaganda Film (2024) is forthcoming with BFI/Bloomsbury.

Introduction: A sequel, and a shift, Section 1 : Networks and Flows: Visualizing Value Chains, Section 2: Operative Iconographies, Section 3: Institutions and Distribution Frameworks, Section 4: Teaching Oneself and Others, Section 5: Post/Colonial Industries and Third Industrial Cinemas, Section 6 : Production Cultures and/of the Industrial Film: Amateurs and Professionals, Section 7: Ephemeral Artistry: Ecologies of Authorship in Industrial Cinema, Index