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An indispensable guide to help women reclaim hours in their day by overcoming the 4P’s—People Pleasing, Procrastination, Perfectionism, and (time) Padding—from the acclaimed author of The Myth of the Nice Girl. Women often carry a different kind of time load—one that adds up in ways that aren’t always visible but deeply felt. And often, the way we approach these responsibilities is driven by habits and behaviors that fall into what Fran Hauser calls “The 4 P's”—People-Pleasing, Perfectionism, Procrastination, and (time) Padding. Whether it’s getting caught in a cycle of saying yes to everything, rewriting an email for the tenth time, or hesitating to start a project, these patterns chip away at our hours, leaving less time for the things that truly matter. In Twenty Minutes Is the New Hour, Hauser shows professional women how to apply “the twenty-minute mindset” to create more time and space for themselves and their most meaningful work. Embracing a twenty-minute mindset means recognizing that progress doesn’t always require an hour you don’t have—it can start with the twenty minutes you do have. It’s the shift from waiting for perfect conditions to taking small, doable steps that move your work, life, and well-being forward. Hauser walks readers through: - The script for delivering a quick and kind "no" without apologizing- How to use a to-don’t list to avoid decision fatigue (and allow you to get through your inbox faster)- The secret recipe for getting an effective meeting done in 20 minutes- Adopting a messy action mindset to just start- How to streamline projects and negotiations that have gotten unnecessarily complicated Twenty Minutes Is the New Hour is the antidote to our always-on, overworked world and a fresh take on productivity—the book every woman needs to reclaim her time.
Fran Hauser is a leading career expert and vocal champion of women in the workplace, the owner of Bedford Books in Bedford, New York, and the author of The Myth of the Nice Girl. She has spoken at over 200 organizations, including Meta, Google, Unilever, Blackrock, NPR, Mastercard, and The Conference for Women. Fran’s insights have appeared in media outlets including Fortune, CNBC, Fast Company, Elle, Refinery29, and Business Insider.
