Intelligent Data Analytics in Media Communication to Improve Public Health Care

Details gathering information from social media for health purposes. Looks at data mining and analytic tools with deep and machine learning technologies for creating effective health communication strategies, for early detection of health conditions, using social media for health promotion, and more.

Rishabha Malviya, PhD, is an Associate Professor of Pharmacy at the School of Medical and Allied Sciences, Galgotias University, India. He has 12 years of research experience. His area of interest includes formulation optimization, nanoformulation, targeted drug delivery, localized drug delivery, and characterization of natural polymers as pharmaceutical excipients. He has authored more than 200 research and review papers and holds 58 patents (19 grants, 38 published, one filed). He has authored and edited 110 books and authored 175 book chapters. He is a reviewer, editor, and editorial board member of more than 50 national and international journals of repute. Dr. Malviya is listed in the World's Top 2% of Scientists by Stanford University. Swati Verma, MPharm, is working in the Department of Pharmacy at I.T.S. College of Pharmacy, Ghaziabad, Uttar Pradesh, India. Her areas of interest are in computer-aided drug design, analytical chemistry, targeted drug delivery, and nanoformulation. She has authored many review papers published in international journals. She has also authored several book chapters and edited three books. Her PhD work is in neurodisorders. Harish Kumar, PhD, is working in the Department of Mass Communication, Faculty of Arts and Social Studies, at St. Xavier's University, Kolkata, India. He is an editorial board member of The Researcher and the Asia Pacific Journal of Media and Broadcasting. He has contributed research papers and chapters in edited volumes and has created content for MOOC platforms like E-PG Pathshala and SWYAM. Dr. Kumar is supervising three PhD scholars. He is a member of the boards of studies and research committees of several universities. He has 12 years of academic experience and five years of industry experience (radio and television).

PART I: Social Media and Healthcare: Advancements in Computation Techniques for Health Management. Data Mining Techniques in Social Media. 2. Social Media Analytics and Healthcare Promotion: A Review of Effects and Usage of Data Analytic Tools with Deep and Machine Learning Technologies. 3. Use of Artificial Intelligence in Healthcare Management: Issues and Challenges. 4. Data Mining and Electronic Commerce to Improve Public Health Care. 5. Tackling Cybercrime: A Comprehensive Study of Mitigation Strategies for Various Types of Cyber Attacks in Healthcare. 6. Health Within Arm's Reach: A Review Study on Utility and Reception of m-Health Services in India. 7. Intelligent Data Analytics and Visualisation-Based Study of Fast Food Impact on Public Health. 8. Predicting Early Signs of Heart Attack by Implementing Smart Health Monitoring Using IoMT Devices. 9. Data Mining in Social Media: From Noise to Knowledge. 10. The Intersection of Social Media and Public Health: A Review of Sentiment Analysis, Social Network Analysis, Trend Analysis, and Topic Modeling. Part II: Social Media and Healthcare: Roles and Advances. 11. Harnessing the Power of Social Media for Health Promotion and Disease Prevention. 12. Detection and Classification of Media for Improving Healthcare. 13. Development of Effective Communication Strategy for Menstrual Hygiene In Rural India. 14. Health Messages on Social Media Platforms in the Age of Artificial Intelligence. 15. Early Detection of Health Conditions Using Electronic Media. 16. Challenges to Social Media for Improving Health Care. 17. The Challenges to Social Media for Improving Health Care during COVID-19. 18. A Thematic Analysis of "Hashtag Stoptrolling" (#Stotptrolling ) Activism Campaign on Twitter: Gatekeeping of Information on Social Media, Reasons, Effects, Appeals, and Suggestions. 19. Media Depictions of Mental Illness: An Analytical Study. 20. Future Trends of Social Media in Health Care Promotion. 21. Health Communication in India during COVID-19. 22. Health Reporting in India: Public Health Development and Promotion.