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Media plays a significant role in reshaping, restructuring, and recalibrating the existing understandings of society and politics, giving birth to new cultural forms. Video, as a medium, captures not only real-time events but also the ethos of a milieu. Video Culture in India: The Analog Era narrates the history of video technology in India since its introduction in the 1980s, locating the moment within the country's socio-political context. It aims to provide a comprehensive understanding of video technology in post-1980s India: one that speaks to its global history and context and fills the lacunae in the existing literature of the field. The monograph draws on diverse oral histories, discarded tapes, and forgotten archives to unravel the history of analog video in India. Specifically, it looks at the widespread popularity of the marriage video, the little-known history of the video-film, the intensity associated with the video-news magazine, and the explosive imagination attached to the religious video. Analysing the multi-dimensionality of video provides the context for a better understanding of the proliferation of video culture in contemporary sites such as television news channels, digital photography, WhatsApp videos, and streaming. As the first full-length study of analog video production and circulation in India, this book invokes the forgotten video era in India.
Ishita Tiwary is Assistant Professor and Canada Research Chair at the Mel Hoppenheim School of Cinema, Concordia University, Montreal. Her research interests include video cultures, media infrastructures, migration, contraband media practices, and media aesthetics. She has published essays in the International Journal of Cultural Studies, JumpCut, Bioscope: South Asian Screen Studies, Post Script: Essays in Film and Humanities, Culture Machine, and MARG: Journal of Indian Art, and in edited collections on the topics of media piracy, video histories, and streaming platforms.
