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Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his business education—and providing an engaging and invaluable resource. Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical business leadership concepts one learns in business school. Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual guide to business is for you. This innovative book breaks down essential MBA principles into easy-to-understand visual notes on key topics:- Management and Leadership: Learn the frameworks for motivating teams and building an effective organization, turning theory into practice.- Marketing Essentials: Understand how to define a target customer and create a powerful marketing mix, all captured in memorable sketch notes.- Entrepreneurship Basics: From validating your business idea to raising capital, discover the key steps of the startup journey.- Corporate Finance Explained: Grasp the core concepts of finance without the dense textbooks, from financial statements to company valuation.
JASON BARRON received his MBA from Brigham Young University in 2017. He is currently a senior product manager for a major nonprofit organization where he creates innovative products that provide optimal user experiences. When he is not sketchnoting or spending time with his wife and five kids (his favorite hobby), he is taking photos, creating something, or coming up with new ideas. He lives in Riverton, Utah, not far from Salt Lake City.
