Disrupt Yourself

'As Jay teaches in this book . . . disruption can propel you toward new opportunities, new creative challenges and prosperity' Reid Hoffman, founder of LinkedIn 'Jay Samit offers sage advice for launching products, building businesses and transforming careers' Adam Grant, author of Give and Take In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible - or even desirable - to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas often struggle to capture the attention of venture-capital firms and incubators; and finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. In Disrupt Yourself, Jay Samit, a digital-media expert who has launched, grown and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses - including Richard Branson, Steve Jobs, YouTube, Airbnb and many more - Samit shows how specific strategies that help companies flourish can be applied at the individual level. Disrupt Yourself offers empowering advice for anyone looking to break through a creative barrier; for anyone with a big idea but with no notion of how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

JAY SAMIT has been described by Wired magazine as 'having the coolest job in the industry.' He is a leading technology innovator who has raised hundreds of millions of dollars for startups; sold companies to Fortune 500 firms; taken companies public; and partnered with some of the world's biggest brands, including Coca Cola, McDonald's, General Motors, United Airlines, Microsoft, Apple, Verizon and Facebook. Samit is CEO of SeaChange International, a leading global multi-screen video software company. A technology innovator and entrepreneur, he was a senior advisor to LinkedIn and was appointed to the White House initiative for education and technology by President Bill Clinton. An adjunct professor of entrepreneurship at USC's Viterbi School of Engineering, Samit is the host of the Wall Street Journal Startup of the Year series.