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Know What You're FOR details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known FOR? What are you known FOR? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
Jeff Henderson is an entrepreneur, speaker, pastor, and business leader. For seventeen years, he has led three of North Point Ministries' multisite locations in Atlanta, Georgia--Buckhead Church and two Gwinnett Church locations. He also helped launch North Point Online, which now reaches over 200,000 people. His bestselling book, Know What You're FOR, launched a movement in nonprofits around the world and has become a focal point for many businesses. As the founder of the FOR Company, Jeff's aim is to help organizations build a good name where purpose and profit grow together. Jeff was recently named by Forbes Magazine as one of twenty speakers you shouldn't miss. Prior to working as a pastor, Jeff started his career in marketing with the Atlanta Braves, Callaway Gardens, Lake Lanier Islands, and Chick-fil-A, Inc., where he led the company's regional and beverage marketing strategies.
