What A Time To Be Alive

'A fresh, tender, and resonant bildungsroman'
R. O. Kwon, author of Exhibit
'A measured and gorgeous writer, in command of the senses in a way that makes the reader feel alive'
New York Times
'Playful and witty, What A Time To Be Alive is a charming meditation on coming-of-age, privilege, and grief'
Cecile Pin, author of Wandering Souls
'A dark coming-of-age story set in Stockholm [with] a really light touch that makes it really beautiful'
Natasha Brown, author of Universality
'Jenny Mustard writes with honesty and wit about the strange, mundane, and wondrous aspects of youth'
Ay-egül Savä, author of The Anthropologists
'A beautifully plangent coming-of-age novel . . . will go straight to your heart'
Lucy Caldwell, author of These Days
'A timeless writer . . . reminiscent of the power and grace of writers like Rachel Cusk and Raven Leilani'
Molly Aitken, author of Bright I Burn
Some people move to the big city hoping to find themselves - Sickan Hermansson isn't leaving it up to chance.
Twenty-one, friendless, without money but not without hope, Sickan's arrival at Stockholm University represents a new start. Her lonely childhood in a small southern town has left her utterly unprepared for intimacy: for friends, for sex, for love even. But Sickan is determined to build a new version of herself from the ground up, to make up for lost time. To simply be normal.
Just as Sickan seems to be finding her first ever friends, in whose company she finally feels safe, she meets Abbe: beautiful, charming - and by some miracle he wants her too. Unlike Sickan, Abbe seems completely at ease in his own skin. A solid foundation then, on which to build a relationship? Maybe?
What A Time To Be Alive is a story of class, sex, loneliness, and the trials of young womanhood. But above all, it's a story of firsts: the first party you're actually invited to, the first moment you fall in love, the first time you betray a friend. The first time you ask yourself, how much of myself am I willing to sacrifice, to finally fit in?
'Sharp, well-observed and warmly human. I hate comparing anyone to Sally Rooney, but I think that if you enjoy her writing you will, just as I did, love spending time in the company of Jenny Mustard's characters.'
Rick O'Shea, Irish Independent

Jenny Mustard is a writer and social media influencer, born in Sweden but living in London. She has over 600k followers, and more than 50 million views on YouTube. Jenny and her work have featured in the Observer, the Independent, Vogue and elsewhere. Her debut novel, Okay Days, was published in 2023.