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Since Charles Fredrick Worth established his luxurious Maison de Couture in 1858, the interior has played a crucial role in the display of fashion. House of Fashion provides a full historical account of the interplay between fashion and the modern interior, demonstrating how they continue to function as a site for performing modern, gendered identities for designers and their clientele alike. In doing so, it traces how designers including Poiret, Vionnet, Schiaparelli and Dior used commercial spaces and domestic interiors to enhance their credentials as connoisseurs of taste and style.
Taking us from the early years of haute couture to the luxury fashion of the present day, Berry explores how the salon, the atelier and the boutique have allowed fashion to move beyond the aesthetics of dress, to embrace the visual seduction of the theatrical, artistic, and the exotic. From the Art Deco allure of Coco Chanel's Maison to the luminous spaces of contemporary flagship stores, House of Fashion sets out fashion's links with key figures in architecture and design, including Louis Süe, Robert Mallet-Stevens, Eileen Gray, and Jean-Michel Frank. Drawing on photographs, advertisements, paintings and illustrations, this interdisciplinary study examines how fashionable interiors have shaped our understanding of architecture, dress, and elegance.
Jess Berry is Senior Lecturer in Design History at Monash University, Melbourne, Australia. Her research is concerned with fashion and the interior, the fashion city and intersections between fashion, art and new media. She is widely published in peer-review design journals and edited books, and is editor of Fashion Capital: Style Economies, Sites and Cultures (2012).
List of Illustrations
Introduction
1. Fashion, Modernity and the Interior
2. Setting the Stage: Salons of Seduction
3. Private Settings, Public Lives: Defining Artistic Identity through the Home
4. Architects of Dress Reform
5. Framing the Modern Woman: Performing Fashionable Lifestyles
6. Behind the Curtain: Staging Craft in the Atelier in the Golden Age of Couture
7. Decadent Decors: Designing Desire through Boutique Display
8. Beyond Modern: An Overview of the Relationship Between Fashion and the Interior from 1960 to the Present
Bibliography
Index
