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Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions.
K.S. Chon
Contents - Preface - Buyer Behavior in the Japanese Travel Trade: Advancements in Theoretical Frameworks - Age and Cohort Effects: An Examination of Older Japanese Travelers - The Japanese Vacation Visitor to Alaska: A Preliminary Examination of Peak and Off Season Traveler Demographics, Information Source Utilization, Trip Planning, and Customer Satisfaction - Hong Kong as a Travel Destination: An Analysis of Japanese Tourists' Satisfaction Levels, and the Likelihood of Them Recommending Hong Kong to Others - Social and Cultural Factors Influencing Tourists' Souvenir-Purchasing Behavior: A Comparative Study on Japanese "Omiyage" and Korean "Sunmul" - Japanese Tourists' Experience of the Natural Environments in North QLD Region--Great Barrier Reef Experience - Packaging a Resort: An Analysis of Japanese Ski Holiday Package Tour Brochures - Journeys for Experiences: Japanese Independent Travelers in Scotland - Travel-Related Behavior of Japanese Leisure Tourists: A Review and Discussion - The Japanese Travel Life Cycle - Meeting the Needs of Japanese Consumers: Hotels in Japan and the United States - Index - Reference Notes Included
