The Beatles and the 1960s

The Beatles are widely regarded as the foremost and most influential music band in history and their career has been the subject of many biographies. Yet the band's historical significance has not received sustained academic treatment to date. In The Beatles' Reception in the 1960s, Kenneth L. Campbell uses the Beatles as a lens through which to explore the sweeping, panoramic history of the social, cultural and political transformations that occurred in the 1960s. It draws on audience reception theory and untapped primary source material, including student newspapers, to understand how listeners would have interpreted the Beatles' songs and albums not only in Britain and the United States, but also globally.
Taking a year-by-year approach, each chapter analyses the external influences the Beatles absorbed, consciously or unconsciously, from the culture surrounding them. Some key topics include race relations, gender dynamics, political and cultural upheavals, the Vietnam War and the evolution of rock music and popular culture. The book will also address the resurgence of the Beatles' popularity in the 1980s, as well as the relevance of The Beatles' ideals of revolutionary change to our present day.
This is essential reading for anyone looking for an accessible yet rigorous study of the historical relevance of the Beatles in a crucial decade of social change.

Kenneth L. Campbell is Professor of History at Monmouth University, USA. He is the author of A History of the British Isles: Prehistory to the Present (2017), Ireland's History: From Prehistory to the Present (2013) and Western Civilization: A Global and Comparative Approach, Volumes I & II (2012). He has published and presented work on the Beatles, and has taught a first-year seminar on the Beatles for ten years.

List of Illustrations
1. Introduction: The Beatles, the Sixties, and Us
2. Post-War Britain, American Rock and Roll, and the Birth of the Beatles
3. Post-War Germany, the Beatles, and the Birth of the Sixties
4. Profumo, the Pill, and Please, Please Me: The Rise of the Beatles
5. 1964: Beatlemania in Historical Context
6. 1965: Help! The Beatles and the Culture of the Mid-1960s
7. 1966: The Beatles on a Global Stage
8. 1967: All You Need is Love - War, Peace, the Beatles, and the Summer of Love
9. 1968: Revolution, Rock Music, and the Beatles - The White Album in Historical Context
10. 1969: Woodstock, the Beatles, and the End of the Sixties
11. Let It Be: Contemporary Responses to the Beatles' Last Albums and the Breakup of the Beatles
12. Conclusion: Post-Sixties Politics and the Absence of the Beatles
Bibliography
Index