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"This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939. In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques. Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements"--
Kerry Meakin is Head of Retail and E-Commerce, School of Business Technology, Retail and Supply Chain at the Technological University Dublin, Ireland. She completed a PhD at the Modern Interiors Research Centre, Kingston University, UK, and has written contributions in books such as Bauhaus Effects in Art, Architecture and Design (2022) and articles for journals such as Journal of Design History and History of Retailing and Consumption.
Introduction: Professionalizing Window Display Section One: Modern Display Styles: From International Influences to British 1. American and German Influences on British Display 2. Modern Style Display in the 1920s 3. A British Display Style Section Two: Display Associations in Britain 1920-1939 4. Formally Professionalizing Display 5. Organizing British Display 6. Display Service Providers 7. International Connections 8. Women in the Display Profession Section Three: Raising Standards: Schools and Training 1890s-1930s 9. Display Education in America and Germany 10. Display Education in Britain 11. Pedagogical Ideas in British Schools of Display Conclusion
