Answering Why

Bridge the Gap and Reach the Why Generation

If you've ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you've been looking for. From the urgent skills gap crisis to the proven strategies to inspire our youngest generations, Answering Why addresses the burning questions faced by educators, employers, and parents everywhere.

Author, CEO, and generational expert Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for education and workforce development across North America. Readers will be empowered to: - Embrace the branch-creak crisis moments of life - Make meaningful, productive connections with the Why Generation (anyone under 40 today) > ​The Why Generation is asking a serious question, and it's time to answer it. This book will help awaken the incredible potential of young people everywhere and spur them to increased performance on all fronts, so they can make a bigger difference--which is exactly what they want.

Mark C. Perna is the founder and CEO of TFS Results in Cleveland, Ohio, a full-service strategic consulting firm at the forefront of the national paradigm shift in education and workforce development.

Mark, a graduate of John Carroll University, has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace. As an international expert on the millennial and Z generations, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today's young people, both in the classroom and on the job.

After successfully parenting two millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America's profound skills gap. As the founder of the Education with Purpose & Employment with Passion movement, Mark's mission is to connect the pipelines between education, employment, and economic development in communities everywhere.

In his work with educational and business organizations, Mark has pioneered many best practices for achieving more with today's young people, including the Career Tree(R) strategy. Parents, schools, districts, businesses, and state organizations of all sizes across North America have successfully used Mark's insights and strategies to connect more effectively with the younger generations.

A dynamic and motivational public speaker, Mark has spoken at Harvard University by special invitation and today delivers 70+ keynote speeches annually at national and statewide events. Mark, who contributes weekly at Forbes.com and hosts 'The Perna Syndicate' podcast, is a recognized voice in student engagement and success.