Rebel Ideas

'I like listening to people who know things that I don't,' Gareth Southgate told me. 'That's how you learn.' Former Olympian and best-selling author Matthew Syed is one of the advisors Gareth Southgate engaged from outside football in order to find new ways of working as a team. In Rebel Ideas, discover how Southgate 'the man with the plan' replaced 50 years of hurt with two major tournament semi-finals in three years.' Matthew Syed's phenomenal book will change the way you think about success - for ever. 'Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement' Tim Harford, author of The Undercover Economist Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of deradicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of individual applications, too: from the art of reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of echo chambers that surround us all. 'A gripping read, full of intelligence and perspective' James Dyson 'Will change the way you think about success and even about life' Judy Murray 'A master of the genre' The Times

Matthew Syed is one of the UK's most influential thinkers on mindset, performance, and culture. A former Olympic table tennis player turned award-winning journalist and bestselling author, his seven books - including Black Box Thinking, Rebel Ideas, and the groundbreaking You Are Awesome series for children - have sold over two million copies worldwide, been translated into more than 30 languages, and earned widespread acclaim for their accessible insight and compelling storytelling. A sought-after speaker and founder of Matthew Syed Consulting, he advises leading organisations - from global businesses to national sports teams - on building high-performance cultures. He also presents BBC Radio 4's Sideways, which has been downloaded over 15 million times, and writes for The Times and The Sunday Times. He has featured on top podcasts including The Diary of a CEO and High Performance. With a unique blend of sporting excellence, psychological insight, and sharp journalistic storytelling, Syed continues to challenge conventional thinking and inspire change across sectors.