The E-Myth Revisited - Michael E Gerber

Michael E Gerber

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do about It. Sprachen: Englisch. 14,6 cm / 13,6 cm / 2,6 cm ( B/H/T )
Audio, 7 Seiten
EAN 9780060755591
Veröffentlicht Juni 2004
Verlag/Hersteller HarperCollins
Übersetzer Vorgelesen von Michael E Gerber
32,50 inkl. MwSt.
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Beschreibung

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Portrait

Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.

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