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This edited collection - one of a kind in its field - addresses the theoretical and practical implications facing representations of midwifery and media. Bringing together international scholars and practitioners, this succinct volume offers a cross-disciplinary discussion regarding the role of media in childbirth, midwifery and pregnancy representation. One chapter critiques the provision and dissemination of health information and promotional materials in a suburban antenatal clinic, while others are devoted to specific forms of media - television, the press, social media - looking at how each contribute to women-s perceptions and anxieties with regard to childbirth.
Ann Luce is Principal Academic of Journalism and Communication at Bournemouth University.
Vanora Hundley is Professor of Midwifery in the Centre for Midwifery, Maternal and Perinatal Health at Bournemouth University
Edwin van Teijlingen is Professor of Reproductive Health Research, Centre for Midwifery, Maternal and Perinatal Health at Bournemouth University
1. Introduction.- 2. Love Birth, Hate One Born Every Minute? Birth community discourse around televised childbirth; Julie Roberts, Sara De Benedictis, Helen Spiby.- 3. Birth stories in British newspapers: why midwives must speak up; Emily Maclean.- 4. An everyday trauma: how the media portrays infant feeding; Catherine Angell.- 5. How media promote fear around childbirth; Alexia Leachman.- 6. 'Passing time': a qualitative study of health promotion practices in an antenatal clinic waiting room; Dianne Rodger, Andrew Skuse, Michael Wilmore.- 7. Midwives' Engagement with the Media; Ann Luce et al.- 8. Working with the media: The power, the pitfalls and the possibilities; Hannah G Dahlen.- 9. Around the world in 80 tweets - social media and midwifery; Sheena Byrom and Anna Byrom.
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