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  Fifty of today's most prominent social psychologists describe their scholarship, focusing on the human and personal side of the "life of the mind." Each author spotlights his or her least appreciated work, and discusses theory, methods, findings, or application. The contributors also use this opportunity to provide the context behind their work.Some authors describe their mentors, the influential figures who led them to certain areas of research. Others offer advice to young researchers who are just entering the field and who can learn from their predecessors' mistakes and miscalculations. These contributors address issues like how to prepare for, and make the most of, a professorship in a liberal arts college context, and how to frame a research question, title an article, handle a controversy, pursue a passion, devise a method, think about a meta-analysis, and write persuasively. Still others discuss what makes their research important to them and to the field, describing the impact of their work on their own future research agendas.
  
  In fifty engaging and succinct essays, these eminent psychologists pull back the curtain on their professional lives. Their stories are personal and touch on relationships, passion for ideas, and the emotional highs and lows of academic life. This book is a truly unique glimpse behind scenes of social psychology and the people who have advanced the field.
Bob Arkin, Professor of Psychology in the Social Psychology program at The Ohio State University. He moved to Ohio State (to become Undergraduate Dean) from the University of Missouri, Columbia, where he was Assistant, Associate, and then Full Professor, and held the Middlebush Chair in Psychology. Arkin has been Associate Editor of Personality and Social Psychology Bulletin and the Journal of Personality and Social Psychology.
  Introduction
  
  BChapter 1. Big Science, Big Theory, Big Ideas/B
  
  Most Cited, Least Read?Walter Mischel
  
  Appreciated, But MisunderstoodMarilynn B. Brewer
  
  Undeserved RecognitionMahzarin R. Banaji
  
  Is There A Divorce In Your Genes?Ellen Berscheid
  
  A Life Changing Paper? That Depends On Your InterpretationTodd F. Heatherton
  
  Saga Of My Stealth Bomber Chapter: Can't Miss, But Vanished Without A TracePhilip G. Zimbardo
  
  From Egosystem To EcosystemJennifer Crocker
  
  Publish And Perish Bernard Weiner
  
  A Catastrophe In My Research PortfolioAbraham Tesser
  
  I Want To Be A Social PsychologistDan P. Mcadams
  
  But What About That Gigantic Elephant In The Room? Albert Bandura
  
  BChapter 2. Middle Range Theories/B
  
  Adventures In RejectionlandJohn Darley
  
  Thrilling Thoughts: How Changing Your Mind Intensifies Your EmotionsGerald L. Clore
  
  A Fundamental Conceptual Distinction...Gone UnnoticedRussell H. Fazio
  
  Communal Relationships Can Be Selfish And Give Rise To ExploitationMargaret S. Clark
  
  Take Me Out To The BallgameTimothy D. Wilson
  
  Timing Is Everything...At Least For Citation ImpactMiles Hewstone
  
  Motivational When Motivational Wasn't Cool Rex A. Wright
  
  Does Impression Management Have An Image Problem?Mark R. Leary
  
  Dynamic Complexity Theory: Eclipsed By A RevolutionDelroy L. Paulhus
  
  BChapter 3. Methods and Innovations/B
  
  Littering As An Unobtrusive Measure Of Political Attitudes: Messy But Clean Robert B. Cialdini
  
  Imagined And Genuine Opposition To New Ideas On SexualityRoy F. Baumeister
  
  A New Method For Theory Testing In Social Psychology: The Case Of DissonanceNorman Miller & Barry E. Collins
  
  HARK!...A Herald Sings....But Who's ListeningNorbert L. Kerr
  
  Everything Gets Better With AgePaula M. Niedenthal
  
  Episodes In The Mind: Or, Beware When The Paradigm Shifts...!Joseph P. Forgas
  
  Kiss My "TASS"Jonathon D. Brown
  
  The Slow, Halting Appreciation Of Close Relationships Research John H. Harvey
  
  Is Attitude Research Incompatible With The Compatibility Principle?Icek Ajzen
  
  Change We Cannot Believe InDavid A. Kenny
  
  Imputing Values To Missing Information In Social JudgmentRamadhar Singh
  
  BChapter 4. Phenomena and Findings/B
  
  Whatever Happened To Schema-Triggered Affect?Susan T. Fiske
  
  Priming Creative Behavior: Priming How Things Work Rather Than What Things AreE. Tory Higgins
  
  What's In A Title?: How A Decent Idea May Have Gone BadJoel Cooper
  
  The Bearable Lightness Of ImpactTom Gilovich
  
  I Can't ExplainJudith Harackiewicz
  
  Most Under-Appreciated...By Me!Mark Snyder
  
  It Takes More Than Two To Tango: The Importance Of Identifying And Addressing Your AudienceJohn F. Dovidio
  
  My Rather Unknown Piece About "Unknown Unknowns" And Their Role In Self-InsightDavid Dunning
  
  Reality Lives!: Redeeming An Apparently Unfulfilled ProphecyMichael Harris Bond
  
  Bet You Didn't Know I Did A Dissonance StudyDan Batson
  
  Is That All There Is?: Reaction To The That's Not All ProcedureJerry M. Burger
  
  My Brief Career In ModelingCharles S. Carver
  
  The Diversity Of Social Support And Outgroup Homogeneity: Some Bad Luck And A Lot Of Good FortuneGeorge R. Goethals
  
  Thirty Years Of Contrast In Social ComparisonLadd Wheeler
  
  The Causal Structure Of Person Types And StereotypesConstantine Sedikides
  
  Your First Word Will Be Your Last Word If It Is Your Only WordDavid A. Schroeder
  
  BChapter 5. Application: Making Science Useful/B
  
  "Risky Business": On The Adventures Of Simultaneously Manipulating Sexual Arousal And IntoxicationMark P. Zanna
  
  Unsung MelodiesCarol S. Dweck
  
  A Miscitation ClassicAlice H. Eagly
  
  Emotional IntelligencePeter Salovey
  
  Hidden Gems About Justice Research: The Psychology Of PunitivenessTom R. Tyler
  
  The "Messenger Effect" In PersuasionSaul M. Kassin
  
  The Idea, The Audience, And MeJames W. Pennebaker
  
  Unfinished Business: Activating ChangeJerald Jellison