From Awareness to Commitment in Public Health Campaigns

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

By Myleea D. Hill and Marceline Thompson-Hayes

Contents
Foreword By Susan Jacobson and Lynne M. Webb
Acknowledgments
Unit I Chapter 1-Overview and Introduction: Awareness is Everywhere Chapter 2-The Awareness Culture: The Rise of Ribbons and the Fall of Campaign Chapter 3-Awareness as Events, Observations, and Amusement: An Analysis of Selected Health-Related Websites
Unit II Chapter 4-The Awareness is Education Myth Chapter 5-The Awareness is Enough Myth Chapter 6-The Awareness is Acceptance Myth Chapter 7-The Awareness is Altruistic Myth Chapter 8-The Awareness Equals Health Myth
Unit III Chapter 9-The Awareness Myth Model Chapter 10-The Development of the Commitment-Communication Model
Bibliography
About the Authors