From Awareness to Commitment in Public Health Campaigns

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

Myleea Dawn Hill is professor of strategic communication in the Department of Communication at Arkansas State University. Marceline Thompson Hayes is professor of communication studies and chair of the Department of Communication at Arkansas State University.

Contents Foreword By Susan Jacobson and Lynne M. Webb Acknowledgments Unit I Chapter 1-Overview and Introduction: Awareness is Everywhere Chapter 2-The Awareness Culture: The Rise of Ribbons and the Fall of Campaign Chapter 3-Awareness as Events, Observations, and Amusement: An Analysis of Selected Health-Related Websites Unit II Chapter 4-The Awareness is Education Myth Chapter 5-The Awareness is Enough Myth Chapter 6-The Awareness is Acceptance Myth Chapter 7-The Awareness is Altruistic Myth Chapter 8-The Awareness Equals Health Myth Unit III Chapter 9-The Awareness Myth Model Chapter 10-The Development of the Commitment-Communication Model Bibliography About the Authors