Herbert Bayer, Graphic Designer

Herbert Bayer was one of the most extraordinary artists associated with the Bauhaus school. A true multimedia artist, he united graphic design, art, and architecture in a unique style that came to represent the bold aesthetic approach of the movement. A teacher with the school until 1928, Bayer went on to become a highly successful graphic designer in Germany, and later one of the most prominent figures in the 20th-century art scene of the United States.
This broad biographical account, which presents previously unseen archival photographs and episodes from the life of Bayer and other influential Bauhaus artists such as Walter Gropius, Marcel Breuer and László Moholy-Nagy, follows Bayer through the Weimar Republic, Nazi Germany and finally to his exile in the United States. Specifically, Patrick Rössler reveals for the first time Bayer's unique experience of 1930s Germany, where, with his commercial and artistic life shattered by terror and censorship, he distracted himself with leading a hedonistic life. Shining a light on Bayer's time in Berlin during the Weimar Republic, and his route out of the Nazi state, Rössler provides rich new insights into how Bauhaus artists navigated a protracted period of social upheaval and dictatorship, where commercial success was fraught with a deep hostility towards the regime and the temptations of emigration.
Revealing the tensions of an avant-garde artist struggling to practice during a period of repression, Herbert Bayer, Graphic Designer speaks to both the memory of those who left Nazi Germany, but also the perseverance of artists and intellectuals throughout history who have worked under authoritarian regimes. Drawing on never before interpreted documents, letters and archival material, Rössler tells Bayer's compelling story - documenting the life of a unique artist and offering a valuable contribution to research in émigré experiences.

Patrick Rössler is Chair of Media & Communication Studies at the University of Erfurt, Germany. He has published extensively on the history of magazines, including Viewing our Life and Times (2006), The Bauhaus at the Newsstand (2009), Iconic Magazines (2016) and Illustrated Magazine of the Times (2019). He has curated exhibitions on magazine design in Germany, the U.S., Japan, and France.

List of Plates
List of Figures
Introduction
1. Biographical fragments: Family, friends and companions
2. Commercial artist under National Socialism: "my advertising purgatory"
3. Shifting networks: "I'm here for love"
4. Road to emigration: "when the Nazis came to steal the land"
5. New beginnings among old friends: "i don't risk starting here without any money"
6. Progress in the USA and a look back: "I am personally struck by their success"
Conclusion: "a useful and effective member of our society"
Bibliography
Index