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The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today.
The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising.
The Music Industry Handbook, Second edition also includes:
in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business
analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry
profiles presenting interviews with key figures workings in the music industry
detailed further reading for each chapter and a glossary of essential music industry terms.
Paul has managed and guided some of the largest and most luxurious cruise ships in the world, taking him to speak on stages all over the globe where living with his customers, clients, and co-workers was a way of life. His time on the high seas has taught him that approaching customer service with the intent to exceed his customer's expectations, rather than just meet them, higher levels of customer satisfaction, retention, loyalty, and repeat business can be experienced.
1 Introduction 2 Music into industry 3 The live music industry sector 4 Music ownership into copyright 5 Music publishing 6 The recorded music industry sector 7 Managing music 8 Promoting music 9 Music synchronisation and non-music brand relationships 10 The classical music business 11 Music venture strategies 12 Trading in the music industry 13 Into the future: the nascent music industries
