Und dann auf "Zum Home-Bildschirm [+]".
Stöbern
genialokal zum Startbildschirm hinzufügen
Installieren Sie die genialokal App auf Ihrem Startbildschirm für einen schnellen Zugriff und eine komfortable Nutzung.
Installieren Sie die genialokal App auf Ihrem Startbildschirm für einen schnellen Zugriff und eine komfortable Nutzung.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Peter K. Pringle
Chapter 1 Broadcast Station Management; Chapter 2 Financial Management; Chapter 3 Human Resource Management; Chapter 4 Broadcast Programming; Chapter 5 Broadcast Sales; Chapter 6 Broadcast Promotion and Marketing; Chapter 7 Broadcast Regulations; Chapter 8 Managing the Cable Television System; Chapter 9 Public Broadcast Station Management; Chapter 10 Entry into the Electronic Media Business;
