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Unfortunately, "storytelling" has become a bit of a buzzword. As a result, there are many people extolling its virtues and teaching it through their unique approach to the craft. One reason for this confusion is that most existing books on storytelling have a narrow approach. They pick up one niche on storytelling (e.g. story structure or charts or anecdotes or visual hierarchy) and claim that their approach is all there is to storytelling. This book aims to be the most comprehensive book on storytelling techniques for work. It also aims to focus on the how, not the why.
Ravishankar Iyer is founder of the popular podcast Story Rules and a storytelling coach. He is a rank-holder Chartered Accountant (2001) and completed his MBA from IIM-Ahmedabad (2005). Before becoming a storytelling coach, he had valuable stints in management consulting, the social development sector and a start-up. More about his work here: https: www.storyrules.com/who/.
