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'One of the best books on stock market investing that I've ever read.' Christopher Gilchrist, Editor, The IRS Report 'Lucid and perceptive - any intelligent person can follow this guide and be on equal terms or better with the best professional money managers.' Dr Peter Johnson, Saïd Business School, Oxford University Is your investment strategy right for you? Could you be making more money? The Financial Times Guide to Selecting Shares that Perform helps you identify the approach to buying and selling shares that is best suited to you. It will help you to align your strategy based on the time and money you have available, taking into account your overall objectives and your attitudes to risk and loss. In this thoroughly updated fifth edition of their bestselling investment classic,Richard Koch and Leo Gough explain 10 distinctive and proven investment techniques for you to choose from. They describe the different tactics needed to succeed in today's market conditions and show you how it can be fun and profitable to tryto beat the stock market. The Financial Times Guide to Selecting Shares that Perform gives you: 10 proven approaches to selecting successful shares A quiz to help you identify what kind of investor you are and what strategy is right for you Practical advice to help you trade more confidently on the stock market Examples and explanations of successes and failures Convincing reasons why you should manage your own share portfolio
Richard Koch is the author of 15 highly acclaimed books, including the The Financial Times Guide to Strategy and the bestselling 80/20 trilogy. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor, (ventures include Betfair and Filofax) Leo Gough is the author of 23 books on personal finance and investment, including 25 Investment Classics, and How the Stock Market Really Works 4/e.
Part One: Strategy for the individual investor 1. Why the stock market? 2. Should you try to out-perform the market? 3. David versus Goliath 4. Rules to stop you losing 5. Record-keeping for fun 6. Why you need your own approach 7. How to pick your own approach Part Two: Ten ways that work Way I Follow the rainmakers Way II Backing winners Way III Specialisation Way IV Detecting earnings acceleration Way V Outsider information Way VI Good businesses Way VII Value investing Way VIII Emerging markets Way IX Contrarian investing Way X Star businesses