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"Leaders become strategists when they pinpoint the crux of the vital, basic, pivotal challenges they face - the problems that threaten future success and the dramatic opportunities for growth whose shape may be elusive and difficult to grasp - and then take powerful, coherent, decisive action to make progress toward building a better future. Leaders who are strategists have an ever-present alertness to rapidly evolving business, economic, and institutional challenges that threaten future success, fundamental values, even the existence of the organization. Finding the crux is the essential skill of the strategist, especially when challenging problems and opportunities defy easy solution and the forces at work are unclear."--
Richard P. Rumelt is one of the world’s most influential thinkers on strategy and management and the author of the international bestseller Good Strategy/Bad Strategy. He is professor emeritus at the UCLA Anderson School of Management where he held the Harry & Elsa Kunin Chair of Business and Society. Throughout his career, Rumelt has defined the cutting edge of strategy, developing the idea that companies focusing on core skills perform best, and that superior performance is not a matter of being in the right industry, but comes from a firm’s individual excellence.