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More than 275,000 startups launched each month are led by people 45 and older. Whether middle-aged or long retired, these individuals have what it takes-ambition, wisdom, resilience-but they need the tools to take that leap of faith and embrace the unknown.
Rick Terrien is a lifelong innovator and is now exploring entrepreneurship in the second half of life. Since age 45, Rick has earned nine patents and successfully launched multiple new for-profit and nonprofit enterprises, earning national and international awards. Rick was recognized as one of AARP’s Purpose Prize Fellows (Making A Difference is Ageless).
Foreword by John Golden, Entrepreneur-in-Residence and Managing Director of the Sustainable Enterprise Accelerator, Slippery Rock University
Introduction
Chapter 1: Why Start Now?
Chapter 2: Do You Have What it Takes?
Chapter 3: Starting Slow
Chapter 4: Setting Your Mission, Goals, and Values
Chapter 5: Creating Your Business Plan
Chapter 6: Making Sure Your Startup is System-Secure
Chapter 7: Sales and Marketing For Ageless Entrepreneurs
Chapter 8: Leadership
State-by-State Resources for Ageless Entrepreneurs