Personal Business

Achieve personally, thrive professionally: revolutionary thought leadership on how your personal and professional lives affect each other - and how to seize control of both through a simple approach. Pioneering a ground-breaking ideology, Personal Business: Using the ASA Way to Build an Inspired, Purposeful Team debunks the long-standing, widespread expectations of attaining work-life balance. Here, Shuaib Ahmed, a legal defense attorney prominently recognized in his industry, proves not only that this balance doesn't exist but that as humans, it's impractical to keep the impacts of one part of your life isolated from affecting the other. Sharing his own experiences and personal journey, Shuaib proves, chapter by chapter, that our personal and professional lives cannot and should not be divided into two separate components the way society has long implored us to do. Rather he demonstrates through his own life and real-world examples how personal and professional energy and achievements feed off each other, impacting the other in ways that stretch beyond what we, as a society, fully acknowledge. In this book, he takes his thought-leadership a step further to offer a tried and tested process to conquer both parts of our lives with confidence so that success and fulfillment in one leads to promising results in the other.

When SHUAIB AHMED migrated from India to America at the age of six, he never imagined that internalizing the sage words and actions of his maternal grandmother, the woman who'd raised him, would help him build a thriving legal empire on two opposite coasts of the United States. In Personal Business, he debunks the myth of work-life balance based on lessons from his personal experiences, instead encouraging a new, revolutionary ideology: humans' personal and professional lives are intertwined far more profoundly than we acknowledge, which means our successes or failures in one can affect our achievements in the other. Through his tried-and-true approach, the ASA Way, Shuaib shares how individuals can embrace this truth to thrive and lead successful, meaningful lives filled with purpose and fulfillment in both aspects.

ACKNOWLEDGMENTS THE KEY AMBITION WHY? THE AWAKENING PART I: Foundational Elements My Story, My Journey Getting Your Shi(f)t Together The Birth of the ASA Way PART II: The ASA Way Process Know What Matters; Hold It Close The Better Tomorrow Is Not Coming; It's All on You Wake Up in Beast Mode! Nourish the Mind and Body to Flourish Committing to Commitment Why Do It? CONCLUSION ABOUT THE AUTHOR