The Business of Stories

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
Understand why storytelling is a superpower and how to use it to stand out in your marketplace
Share stories that connect with the people you want to work with, so sales conversations are easy
Be seen as a trusted authority, as you communicate your value and get paid what you're worth

Susan Payton demystifies the 'art of storytelling', so it never feels hard or complicated. As a story strategist, copywriter and messaginggeek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans. Learn more at thebusinessofstories.com