On Design

This volume presents for the first time a curated selection of essays written over the last 30 years by leading design thinker and educator, Tevfik Balcioglu. With a focus on Turkish and British design, his writing examines questions of national and transnational design history and provides a critical insight into contemporary global design issues.
Structured into four thematic sections with contextualizing introductions, this anthology addresses various aspects of design history, theory, education and practice. Essays look at the impact of industrialization and globalization on design cultures and highlight local and global design developments from the late 20th century to the present day. They cover reproduction techniques and technological progress in recent decades, the changing nature of mass-produced objects and the introduction of new methods, systems, shapes, forms and styles over time.
Addressing issues relating to education and practice, case studies draw on Balcioglu's work at various institutions such as Izmir University of Economics, Turkey where he established a faculty of design departments and introduced a new model of integrated programmes, and Kent University, UK where he established the BA (Hons) 3D Design course. His writing explores the nature and transferability of knowledge in the design field through critical analysis of the emergence of new degree programmes, the evolution of design education and the relationship between theory and practice.

Tevfik Balcioglu is a retired academician; previously he worked as Vice Rector and Professor of Design at Yasar University in Izmir, Turkey. His edited works include Design and Resistance (2014), Gendered Perspectives in Design (2013), Dancing with Disorder (2007) and The Role of Product Design in Post-industrial Society (1998). In 2019, he received the Lifelong Design and Innovation Award in the Service of the European Academy of Design.

Preface
Introduction
Section One: On Theory
Introduction
1.1 Original and Reproduction from Corporeal to Clone
1.2 In Search of Principles: We Have Been Told That They Died Long Ago
1.3 Problematic of Local and Global Design Identity in Newly Industrialized Countries
1.4 The Essential Elements: The Unity of Work and Transferability of Knowledge
1.5 Research, Knowledge and Doctorate Programmes: Towards the Third Domain
Section Two: On History
Introduction
2.1 On Transformations of the Term Design with Reference to Mass Produced Objects
2.2 Mapping the Mind: Tracing the Mentality Change
2.3 Observations on the Rise of Design Historiography in the UK
2.4 Uncharted Territories of Transnational Design History with Particular Reference to Turkey
2.5 Turkish Graphic Design Since the Age of Letter Revolution
2.6 4T Design and Design History Society: A Critical Analysis
Section Three: On Education and Practice
Introduction
3.1 Integrated Design Approach (Idea): Reflections on a New School of Design Building
3.2 PhD or DFA or Both: The Protection of Identity, Nature and the Potential Power Differences
3.3 Towards an Understanding of Professional Doctorates
3.4 A Threshold Where Theory and Practice Congregate Fortuitously
3.5 Industrial Design in Turkey: A New Agenda
3.6 Redesigning Turkish Cult Objects: From Traditional to 'Modern'?
About the Author