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Over the past several years, the Thai popular culture landscape has radically transformed due to the emergence of "Boys Love" (BL) soap operas which celebrate the love between handsome young men. Boys Love Media in Thailand: Celebrity, Fans, and Transnational Asian Queer Popular Cultureis the first book length study of this increasingly significant transnational pop culture phenomenon. Drawing upon six years of ethnographic research, the book reveals BL's impacts on depictions of same-sex desire in Thai media culture and the resultant mainstreaming of queer romance through new forms of celebrity and participatory fandom.
The author explores how the rise of BL has transformed contemporary Thai consumer culture, leading to heterosexual female fans of male celebrities who perform homoeroticism becoming the main audience to whom Thai pop culture is geared. Through the case study of BL, this book thus also investigates how Thai media is responding to broader regional trends across Asia where the economic potentials of female and queer fans are becoming increasingly important. Baudinette ultimately argues that the center of queer cultural production in Asia has shifted from Japan to Thailand, investigating both the growing international fandom of Thailand's BL series as well as the influence of international investment into the development of these media. The book particularly focuses on specific case studies of the fandom for Thai BL celebrity couples in Thailand, China, the Philippines, and Japan to explore how BL series have transformed each of these national contexts' queer consumer cultures.
Dr Thomas Baudinette is Senior Lecturer in International Studies at Macquarie University.A cultural anthropologist, his research explores queer media and its fandoms in Eastand Southeast Asia. His first book is Regimes of Desire: Young Gay Men, Media, andMasculinity in Tokyo (2021).
Introduction 1. A History of Boys Love Media and Fandom in Thailand 2. Adapting Japanese BL: Constructing Thai Fans, Mainstreaming Queer Romance 3. The Boys Love Machine: Producing Queer Idol Celebrity at GMM 4. Sharing Intimacies: Social Media, GMM Fan Events, and BL Idol Fandom 5. Thai BL Goes Global: Exploring the Queer Potentials of Chinese and Philippine Fandoms 6. Japan's Thai BL Boom: Thailand as a New Center for Transnational Asian Queer Popular Culture Notes Index
